As the saying goes, “no good deed goes unpunished.” And giving at work has been no exception. Enabling people who work together to pool their resources for worthy causes they care about just shouldn’t be that hard. So we did a little something about it.
Say “hello Givio!”
But first, let’s look at how giving at work got so complicated
Companies, their employees, and even their customers want to give. Business owners have always known this. And lately, employees and customers alike have been benefiting from a new era of Corporate Social Responsibility awareness and employee engagement. All of which should be great for nonprofits that are constantly seeking business partnerships, sponsorships, and sources for giving campaigns. The untapped potential is tremendous. In fact, for every 1% of the workforce engaged in charitable giving, we can generate as much as $1 billion in donations!
But in actuality, workplace giving doesn’t even come close. What could be $100 billion a year generated from giving at work, instead, barely hits the $5 billion mark.
So why the massive shortfall? There are a lot of contributing factors. Let’s start with the fact that the software industry keeps building workplace giving software for – and are continually fighting over – the same Fortune 500 companies. As a result, 90 million people working in small and mid-sized businesses are left behind by the charitable giving industry. (Side note: I know, as I write this, record numbers of Americans are losing their jobs. The effects of COVID-19 have been devastating, medically and economically. But I am an optimist. We will rebound. Lost jobs will return or new ones will be created. Generosity is in our DNA – and giving helps everyone recover.)
A snapshot of traditional workplace giving
Hoops. Lots and lots of hoops.
- Corporate giving software is expensive, complicated to use, and it can take 3 – 6 months just to launch.
- There is a lot of fundraising software designed especially for the nonprofit — and their unique needs. (It’s also expensive.)
- None of these solutions are intuitive, which means lots and lots of training is required.
- And did we mention it often takes 3 – 6 months to launch! (We did, but it’s worth repeating.)
- And don’t forget what else you get with any enterprise software: multi-year contracts, cancellation penalties, implementation fees, subscription fees, training fees, annual user conferences to explain how everything works (again), and professional service fees (these are my favorite – the software doesn’t work the way you want it to, and after spending gobs of money on the license and implementation, now you pay more for configuration and customization.)
Is it any wonder that giving online is increasing, but donor retention rates are falling?
Donors have been telling us something. But has anyone been listening?
We’ve been listening.
So we dared to be different
We imagined a world where no one ever has to go through a lengthy sales process again, just to start giving. No endless demos. No contracts. And instead of 3 months for implementation just to help your community, wouldn’t about 3 minutes be perfect?
And we pushed it even further. Forget loading employee data files! (And keeping them current.) No more worries about your data being secure (or insecure) on somebody else’s platform.
We imagined it could all be done with an intuitive app — free of barriers — that would allow anyone with 3 minutes on their hands to launch a giving campaign for their favorite charities, nonprofits or schools — and begin making a difference right away.
We dreamed it … we did it … giving at work is FINALLY easy
We designed Givio the way Steve Jobs and Apple designed the iPhone … to work the way people just want it to work. Easy to use. Intuitive. Helpful. Simple.
“The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Steve Jobs
To put it directly, we built Givio for you – the giver. In fact, for all givers. Whether you’re a person inspired to make positive change, a company that cares, or an organization with a mission. Givio lets people give, create giving campaigns and share with their networks — all free from the hindrances that prompt up to 77% of all online donors to abandon their giving carts.
But hey, you don’t have to take my word for it. You can try Givio out for yourself. You can download Givio for free from the App Store or GooglePlay.
Because your workplace giving good deeds should not be punished.
Gary Carr
CEO