Starting with those closest to you and your cause, identify all the people and organizations you have a connection to: family, friends, neighbors, classmates, faith-based groups, teammates, co-workers, colleagues, partners, customers, associates, social media friends and followers, etc. You may be surprised just how big your list gets.
Next, think about how you communicate and mingle with these people and groups? Different groups of people tend have different communication preferences, and you’ll want to consider using all of them: phone, text, email, IM, website(s), Slack, Teams, Skype, social media, live and virtual events, etc.
And last, but definitely not least, ask yourself if any of your connections are “influencers” — people or organizations with a large and engaged following that can help you raise awareness of your campaign. Ask them to share your Giving Tuesday campaign with their networks. Influencers can help you dramatically widen your circle. Bottom line: the more people engaged in giving and helping, the better your results will be.