Starting with those closest to your school or organization, identify all the people and entities that are directly impacted by the threat of germs in the community: family, friends, neighbors, other organizations, faith-based groups, teams, businesses, vendors, social media followers, etc. You may be surprised just how big your list gets.
Next, think about how you communicate and engage with these people and groups? Different audiences tend to have different communication preferences, and you’ll want to consider using all of them: phone, text, email, IM, website(s), Slack, Teams, Blackboard, Skype, Zoom, social media, live and virtual events, etc.
And last, but definitely not least, ask yourself if any of your connections are “influencers” — people or organizations with a large and engaged following that can help you raise awareness of your campaign. Ask them to share your campaign with their networks. Influencers can help you dramatically widen your circle. Bottom line: the more people engaged in giving and helping, the better your results will be.